About Soccerment
Soccerment is an AI-powered football intelligence company headquartered in Milan. Soccerment applies advanced analytics and machine learning to player performance, scouting and match analysis. In 2025 Soccerment integrated SICS, an Italian leader in professional video analysis with over 20 years of experience serving leagues, federations and clubs across Europe. The combined group offers the SICS+ product suite: Atlas for scouting and match analysis, VideoCode for event coding, and XSEED, AI-powered wearables for physical performance tracking.
Soccerment is building SICS Atlas as an AI-native platform from the ground up. Large language models sit at the core of the product, powering automated scouting insights, natural-language data exploration and intelligent match reports, while the engineering team relies on AI-assisted development every day. For a venture-backed company competing with the largest names in football data, the speed and economics of AI are not a nice-to-have. They are the strategy.
The Challenge
Soccerment made an early bet on AI-assisted development to build Atlas, putting coding agents and AI tools at the centre of the engineering workflow. But as usage grew across developers, tools and model providers, a lean engineering team and a finance-driven leadership ran into a new class of problems:
- Model fragmentation. Different coding tasks call for different models, and juggling separate provider accounts, tools and billing relationships was slowing the team down.
- Provider dependency. Tying the entire development workflow to a single LLM provider meant exposure to outages, pricing changes and capability gaps, with Atlas's delivery timeline directly at stake.
- Opaque AI economics. AI development spend was scattered across providers and tools with no unified view, making it hard to measure the return on the AI-first engineering strategy and to report credible numbers to the board and investors.
- Engineering overhead. Every new model or coding tool meant another account, another configuration and another bill. An unacceptable tax for a small team racing against far larger competitors in football data.